Gains are for the Girls

A national campaign created to get more girls playing youth sports. When girls play sports they gain confidence, strength, life skills, and more. This campaign encompasses everything girls gain from sports and helped to promote our new girls leagues.

Part of the campaign included conducting a survey of our consumers about what they and their daughters are looking for in sports. With 1500 responses, we gained new valuable data that shows girls are looking for programs that support them and make them feel they belong.